Dmail Products

Automating Communication at Scale: How the Dmail SubHub Will Leverage RSS Feeds in Q3

At Dmail, we believe that communication should be frictionless, rewarding, and decentralized. RSS feeds are a simple but powerful way to bridge the gap between content creation and content delivery—empowering projects to stay visible, and empowering users to engage meaningfully.

As Dmail's SubHub continues to evolve into Web3’s leading communication infrastructure, one core challenge remains at the heart of our product vision: how can we help projects communicate effortlessly and at scale—without sacrificing authenticity or engagement?

In Q3, we’re addressing this directly through the integration of RSS feeds, a powerful yet underutilized tool that will eliminate friction, automate content distribution, and lay the foundation for deeper tokenized engagement across the Dmail ecosystem.

The Problem: Manual Posting Limits Scale

Today, many of the 500+ projects using Subhub still rely on manual methods to reach their subscribers. Teams must log in, format a message, and send it manually. As a result, even promising projects often fall silent—not due to lack of content, but due to lack of time, tools, or immediate ROI.

This friction limits the vibrancy of the platform and prevents users from consistently discovering new and relevant content from the projects they’ve chosen to follow.

The Solution: RSS Integration

In Q3, Subhub will roll out RSS-based auto-posting, starting with two key channels:

X (Twitter): Short-form updates will be automatically pulled and distributed through Subhub feeds.
Medium (and other blogs): Long-form content will be formatted and delivered to subscribers without requiring teams to log in or duplicate their efforts.

This means that every new blog post or tweet will automatically become a Subhub message, significantly increasing content volume and platform activity with zero additional work from projects.

Projects will retain full control, with dashboard toggles to turn feeds on or off, and the option to preview or edit content before publication (for advanced users or premium tiers).

Why It Matters

RSS solves the content bottleneck—but what truly sets Dmail apart is what comes next: tokenized engagement.

Where traditional Web2 newsletters struggle to surpass 20–25% open rates due to lack of incentives, Dmail introduces an entirely new dynamic. Subscribers will soon be rewarded for opening, reading, and interacting with messages. Projects will finally have clear, transparent metrics—and users will have a reason to engage.

Together, RSS and tokenization unlock a flywheel of activity:

Content flows in automatically
Subscribers engage more frequently
Projects see results, and post more
Value is shared across the network

What This Means for Projects

For many Web3 teams, tools like Ghost charge $199/month for basic communication infrastructure, often without blockchain-native features. Subhub aims to not only offer automated, tokenized communication—but do so in a way that is frictionless, accessible, and deeply aligned with the incentives of decentralized ecosystems.

Imagine a project like Linea, with hundreds of thousands of followers. With RSS activated, every tweet, every update, and every blog post becomes a live, trackable touchpoint—backed by verifiable engagement data and reward mechanisms. That’s the future we’re building.

Coming in Q3

The rollout of RSS feeds marks the first step in a broader strategy to transform Subhub into the default messaging layer for Web3. In Q3, users can expect:

RSS integration for X and Medium
Automatic message generation from connected feeds
Dashboard-level control for projects
Early testing of tokenized engagement rewards

And this is just the beginning. Premium analytics, AI-generated content summaries, multi-language support, and tiered monetization models are already on the roadmap.

Closing Thoughts

At Dmail, we believe that communication should be frictionless, rewarding, and decentralized. RSS feeds are a simple but powerful way to bridge the gap between content creation and content delivery—empowering projects to stay visible, and empowering users to engage meaningfully.

We’re excited to share more as we build toward this milestone in Q3. If your project is interested in joining the early pilot, or has content ready to automate, reach out to our team—we’d love to get you started.