Dmail’s MailtoEarn: Monetize Communication in the Web3 Era Introduction to MailtoEarn
Soon you'll earn simply for staying informed and connected to your favorite projects in web3!
As the COO of Dmail Network, I am excited to introduce MailtoEarn, a groundbreaking concept where tokenization on the Dmail DApp unlocks significant value for users. Traditional Web2 models often see users having their data farmed and becoming the product themselves. However, Web3 promises a more equitable economic model where profits flow directly from enterprises to users, fostering a more balanced and rewarding ecosystem.
Benefits for Enterprises
Enterprises will find the MailtoEarn model highly appealing for several reasons:
- Crypto-Friendly Marketing: Traditional Web2 platforms aren't always friendly to crypto-related marketing. Deplatforming is a real risk, and many newsletters outright reject crypto platforms.
- Cost-Effective Messaging: Web2 peer-to-peer messaging is prohibitively expensive, with opening rates rarely exceeding 30%. Major platforms can charge up to $200 a month for reaching just 10,000 users, and only a fraction of those will engage with the content. In contrast, Dmail Network offers a much more cost-effective solution.
For instance, Dmail has nearly 4 million subscribers on our SubHub channel. Achieving this number in Web2 would be not only impossible but also astronomically expensive. The rapid subscriber growth on SubHub is facilitated by our subscription center, which prominently displays all projects and segments them into categories on the Dmail DApp. This accessibility allows Dmail’s 10 million-strong community to easily subscribe to various Web3 projects and receive regular updates directly to their wallets or DIDs when connected to the Dmail DApp.
User Experience and Engagement
According to initial community feedback, we are confident that users want an all-in-one hub to organize their crypto assets, earn tokens, and communicate seamlessly in Web2 and Web3. Data sovereignty also ranked highly among user priorities. This feedback has been instrumental in shaping the development of MailtoEarn, ensuring it meets the needs and expectations of our growing user base.
One of the most significant advantages of MailtoEarn is that users only receive messages they have subscribed to. Unsubscribing is as simple as clicking a button, ensuring that all communications are consensual. In the future, AI agents will recommend subscriptions based on user behavior, further enhancing the user experience.
But the most exciting aspect of MailtoEarn is the opportunity for users to earn rewards. Dmail already features an "earn" section where users can claim rewards for daily tasks, giveaways, and completing actions. This section will be continuously expanded in the coming weeks and months.
Marketing Hub and Future Developments
The most promising development for earning comes through the Marketing Hub, scheduled on our roadmap for Q4. Here, projects that users subscribe to can offer token rewards for interacting with marketing messages. Even a fraction of a token for opening a message can significantly boost opening rates cost-effectively. Moreover, messages can contain campaigns that reward the most diligent community members with higher rewards and drops, identifying the most engaged supporters.
This model is highly cost-effective for marketers, tremendously boosting opening rates while increasing the number of subscribers. Since October, SubHub already boasts 50+ projects with over 100,000 subscribers. When users can actually earn from their interactions, opening rates will skyrocket, and users will flock to Dmail. We envision that Dmail will grow tenfold to over 100 million users by 2026, becoming the most widely adopted SocialFi project in Web3 and setting a precedent for how tokenization and user empowerment can drive mass adoption.
Synergistic Growth and Full Product Suite
This growth will be synergistic: the more projects and rewards available, the more users will join, and vice versa. We foresee Dmail becoming a premier hub where users can not only manage their communications but also earn rewards and seamlessly operate across multiple chains. Dmail has already integrated 25 chains, with more planned.
The full product suite set to launch in Q3 includes decentralized storage, calendar, and document functionalities, offering all the features of a Web2 email suite but with Web3 decentralization and tokenization for user monetization opportunities. Users will own their data instead of having it sold, and they will earn rewards for their time.
At that point, Dmail's full vision will become apparent—a tantalizing prospect for marketers seeking more engagement at lower costs and for users desiring increased functionality and the ability to earn while staying informed and connected with intelligent messaging.
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