Dmail Products

Tokenized Attention: How Dmail Is Redefining Marketing ROI in Web3

In Web3, attention isn’t farmed—it’s respected and rewarded.

The Web2 Attention Trap

In Web2, users are data points and attention is a commodity—bought, sold, and wasted. Most marketing emails end up unopened. Users are bombarded with irrelevant ads. And projects struggle to measure ROI with any degree of accuracy. The system is broken.

Web3 offers a reset. Not just in infrastructure—but in how value flows between users and businesses. Dmail is at the forefront of this reset by tokenizing user attention. At the same time, Subhub powers the business-facing engine that delivers, tracks, and optimizes that communication.

Dmail for Users: Attention Becomes Income

Dmail enables users to own and monetize their inbox activity. Through wallet-linked subscriptions, users choose which content they want to receive—and get rewarded when they engage. Whether opening messages, completing tasks, or joining campaigns, the user earns tokens in return for meaningful attention.

This is tokenized engagement: opt-in, verifiable, and on-chain. Instead of extracting user data like Web2 giants, Dmail gives users a permissioned, wallet-based inbox that pays them for participation.

For users, it's simple:

Subscribe to what you want
Engage only with relevant content
Earn tokens for your attention

This is not a gimmick. It's a complete reversal of the Web2 model.

Subhub for Projects: Tokenized Communication as a Service

On the business side, Subhub powers the backend. It gives projects a full-stack platform to launch automated, wallet-based messaging campaigns—tracking who opened, clicked, or completed tasks. Subhub’s AI segmentation tools allow for precise targeting, maximizing message relevance and ROI.

While Dmail pays users for attention, Subhub enables businesses to monetize that attention responsibly—driving conversions through opt-in, incentivized communication pipelines.